LuLu Benavidez is recognized as a leader, educator, entrepreneur, and innovator in today's beauty industry. With an intense dedication and a remarkable combination of creative and technical skills, LuLu has inspired thousands of her fellow professionals.

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She has traveled throughout North America, Europe, and the Orient in quest of knowledge and has become an acclaimed international and dynamic platform artist. As the featured artist on the main stage for leading international beauty distributors, LuLu fully commits and freely shares her artistic imagination and unique creative insights with her peers. 
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Sue Hanson has more than 50 years of experience in the professional beauty industry as a stylist, salon owner, school owner, educator, platform artist, and executive for well-known manufacturers. She has also founded two companies in the professional beauty industry.

Sue served as Founder, President, and CEO of Anasazi, a professional shampoo, conditioning and treatment line. She worked in all business aspects and was responsible for building leadership teams, developing all the products, packaging, and marketing – from conception to execution.

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Since 2009 Sue has worked to launch and build Evolve Hair Solutions, a state-of-the-art solution for women with fine and thinning hair. Evolve's products are non-damaging, non-invasive, requires no heat, tape, or adhesive, 

Ann Shultz is known for her creative, hard-hitting and cost-effective work. A keen marketing sense and distinctive design combine to create attention-getting, targeted solutions. She is focused on helping clients achieve the results they want. Depending upon a clients' needs, she can provide art direction, design and branding, plus web development/hosting and media placement.